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BLAKE KUWAHARA
The Brand
Introducing Blake Kuwahara: Redefining Optical Frame Design with Innovation and Elegance

Blake Kuwahara

believes that in our increasingly visual society, the impact of our environment and social circles on our choices and preferences is undeniable. With the omnipresence of smartphones, we have all become inadvertent photographers and documenters. Moreover, platforms like Instagram have transformed us into amateur art directors and editors. This realization forms the foundation of Blake’s approach to designing eyewear. Consequently, the essence of his life experiences and influences converges into a meticulously crafted collection.

Blake’s process

distills inspirations from art, architecture, fashion, interior design, travel, and culture through his unique visual filter. Consequently, the outcome is a curated eyewear collection reflecting a soulful, tactile, and artisanal sensibility. He believes eyewear should enhance, not overshadow, one’s personality. Achieving this balance involves labor-intensive production techniques and extensive handwork, resulting in a seamless fusion of inner and outer silhouettes. This generates a design tension that is both modern and comfortingly familiar.

Central to Blake’s personal philosophy

is the conviction that eyewear should not only look good on the face but also feel good in the hand. This commitment to quality is reflected in the intricate construction of laminating a “frame within a frame,” an approach that encapsulates His brands ethos—eyewear that is both “artful yet wearable.” This methodology creates a harmonious blend of contrasting forms and colours, embodying thier dedication to offering eyewear that transcends mere functionality.

The Grey Label!

The Grey Label embodies a unique philosophy by incorporating anatomical influences, particularly skeletal structures, into its designs. Drawing from his background as an optometrist, the creator skillfully uses endo-skeletal structures crafted through traditional techniques. Consequently, each frame is meticulously hand-cast and handcrafted, showcasing intricate joint and bone designs in the end pieces and temples. This careful focus on touch, feel, and workmanship ultimately highlights his goal of creating eyewear that seamlessly blends artfulness with wearability.

#designmatters

BLAKE KUWAHARA
The MAN

“Discover the Visionary Optical Frame Designer: Blake Kuwahara

Blake Kuwahara, a visionary in the world of eyewear design, embarked on an extraordinary journey after obtaining his degree from UC Berkeley School of Optometry in 1986. His path took a captivating detour that led to the creation of an iconic eyewear brand.

In 1992, Kuwahara introduced the world to the exclusive KATA Eyewear brand, which garnered international acclaim. By ingeniously blending engineering and production techniques, he redefined eyewear design, setting a new standard for the industry.

Today, Blake Kuwahara stands as one of the most celebrated eyewear designers, serving as the founder and creative director of FOCUS GROUP WEST, an esteemed design company based in Los Angeles. With a profound understanding of branding and designing for both eyewear and fashion companies, his creations are nothing short of mesmerizing. In 2014, Blake launched his own exclusive eyewear range, solidifying his legacy as an influential force in the world of eyewear design.

Experience the revolution in eyewear design with Blake Kuwahara’s extraordinary creations, crafted to perfection with meticulous attention to detail and texture.”

A striking image of Blake Kuwahara's sunglass frame, known as the 'Eames' model, presented in a rich and alluring Syrah colour. The frame exudes sophistication with its sleek, modern design, inspired by the iconic aesthetic of the Eames era. Its refined contours and impeccable craftsmanship make it a must-have accessory for those seeking both style and functionality in their eyewear.
Eames in syrah
A detailed view of Blake Kuwahara's sunglass frame, known as the 'Kahn' model, presented in a sophisticated grey marble colour. The frame exhibits a harmonious blend of classic and modern elements, with its distinctive pattern resembling the intricate veins found in luxurious marble surfaces. A stylish choice for those seeking a timeless and refined eyewear design.
kahn in grey marble
A stylish portrayal of Blake Kuwahara's optical frame, the 'Gwathmey' model, presented in an attractive white metal hue. The frame showcases a sophisticated and modern design, characterized by sleek lines and refined detailing, making it a fashionable choice for those seeking eyewear that effortlessly combines form and function.
gwathmey in white
A up-close portrayal of Blake Kuwahara's optical frame, the 'Nelson' model, presented in a sophisticated midnight colour. The frame's exquisite craftsmanship and sleek silhouette exude a sense of refined luxury, making it an ideal choice for those seeking both style and functionality in their eyewear.
nelson in midnight
A front-facing image of Blake Kuwahara's optical frame, known as the 'Kuma' model, presented in a sleek onyx colour. The frame showcases a sophisticated and modern design, incorporating a harmonious fusion of angular elements and smooth contours, making it a stylish and refined choice for eyewear aficionados.
kuma in onyx
A frontal view of Blake Kuwahara's optical frame, known as the 'Mansart' model, presented in a striking azure colour. The frame exhibits a harmonious fusion of classic and modern elements, with its refined contours and exquisite craftsmanship, offering a sophisticated and fashionable eyewear option for individuals seeking timeless style.
mansart in azure
A front-facing image of Blake Kuwahara's optical frame, known as the 'Pei' model, presented in a distinctive gravel horn colour. The frame exhibits a harmonious blend of earthy tones and textured patterns, exuding a sense of natural elegance and modern sophistication for those seeking stylish eyewear options.
Pei in gravel horn
An enchanting view of Blake Kuwahara's optical frame, named the 'Aalto' model, showcased in a captivating pine colour. The frame design pays homage to organic elements, boasting a seamless fusion of architectural lines and nature-inspired aesthetics. The pine hue adds a touch of warmth and timeless appeal to this elegant eyewear piece.
aalto in pine
A stylish shot of Blake Kuwahara's sunglass frame, named the 'Klee' model, featured in a sleek silver colour. The frame showcases a sleek and contemporary design, with clean lines and a minimalist aesthetic, offering a fashionable choice for those seeking trendy and sophisticated sunglasses.
Klee in silver
A frontal view of Blake Kuwahara's optical frame, the 'Bigger Blore' model, showcasing a refined slate horn colour. The frame boasts a larger, bold design with subtle horn-like patterns, adding a touch of sophistication and individuality to the eyewear. Its distinctive appearance makes it a fashionable choice for those seeking a unique and stylish accessory.
bigger blore in slate horn
A frontal view of Blake Kuwahara's optical frame, the 'Albers' model, showcased in a captivating midnight colour. The frame boasts a striking balance of sleek lines and subtle curves, presenting a refined and alluring eyewear choice, perfect for both formal occasions and casual wear.
Albers in midnight
A front view of Blake Kuwahara's optical frame, the 'Chambers' model, displayed in a captivating Ghost colour. The frame showcases a seamless fusion of translucent hues, imparting a mysterious and ethereal charm. Its innovative design combines sophistication with a touch of whimsy, making it an alluring choice for fashion-forward individuals looking for unique eyewear.
Chambers in ghost
A stunning view of Blake Kuwahara's optical frame, named the 'Gaudi' model, featuring a captivating sangria colour. The frame showcases a harmonious interplay of deep red and purple hues, inspired by the rich tones of the popular wine, evoking a sense of luxurious and artistic flair, making it a perfect choice for those seeking a bold and expressive eyewear statement.
Gaudi in sangria
A view of Blake Kuwahara's optical frame, the 'Nelson' model, featuring a captivating ocean colour. The frame showcases a sleek and contemporary design, evoking a sense of calm and tranquility with its refreshing blue hues. This eyewear piece seamlessly combines fashion-forward aesthetics with a touch of serenity, making it a perfect choice for those seeking both style and comfort.
nelson in ocean
A stylish depiction of Blake Kuwahara's optical frame, named the 'Kesling' model, displayed in a captivating olive colour. The frame showcases a sleek and contemporary design, offering a perfect balance of fashion-forward aesthetics and timeless appeal, making it an ideal choice for those seeking trendy and versatile eyewear.
kesling in olive
A captivating view of Blake Kuwahara's optical frame, the 'Kesling' model, showcased in a striking rust colour. The frame boasts a harmonious fusion of bold lines and subtle curves, emanating an air of refined artistry and contemporary flair, making it a desirable choice for individuals seeking fashionable and sophisticated eyewear.
kesling in rust
A frontal view of Blake Kuwahara's optical frame, named the 'Quincy' model, showcased in a rich and vibrant sangria colour. The frame's striking hue adds a touch of boldness and flair to its sophisticated design, making it an alluring choice for fashion-forward individuals looking to elevate their eyewear game.
quincy in sangria
An enticing view of Blake Kuwahara's optical frame, named the 'Isidore' model, showcased in a captivating Baltic colour. The frame's striking hue evokes a sense of depth and richness, accentuating its sleek lines and contemporary silhouette, making it a fashionable choice for individuals looking for unique and sophisticated eyewear.
Isidore in baltic
A captivating view of Blake Kuwahara's optical frame, named the 'Aalto' model, showcased in a rich and luxurious 'syrah' colour. The frame's exquisite hue resembles the deep red tones of a fine wine, while its sleek and artistic design reflects a perfect fusion of contemporary flair and timeless sophistication, making it an exceptional choice for fashion-forward eyewear enthusiasts.
Aalto in syrah
A stylish representation of Blake Kuwahara's optical frame, named the 'Le Vau' model, in a warm oak colour. The frame showcases a refined and contemporary design, with subtle wood-like patterns that add a touch of organic charm. This eyewear piece seamlessly combines fashion and functionality, making it an appealing choice for fashion-forward individuals.
le vau in oak
A captivating view of Blake Kuwahara's optical frame, named the 'Conklin' model, displayed in a rich and alluring hunter green colour. The frame boasts a refined and sleek design, complemented by the deep green hue, offering a bold and sophisticated choice for eyewear aficionados looking to make a fashionable statement.
conklin in hunter

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OUR BRANDS

The frames we offer are handmade by some of the best designers around the world who believe we are all individuals and that our eyewear should be celebrated. Most of our frames are limited editions, all are unique, and some are even bespoke – because you are the designer!

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